About Us

Your Trusted E-commerce for Cycling and E-bikes

Welcome to Ridewill, the Italian reality that, since 2013, has transformed a passion for two wheels into one of Europe's most extensive online catalogs. We are not just a shop: we are the meeting point between digital technology and the love for bicycles.

From the heart of Lombardy, we serve cyclists, workshops, and enthusiasts by offering a vast selection ranging from the sale of E-bikes from the best international brands to the smallest spare part.

More than just bicycles: Spare Parts, Accessories, and Cycling Apparel

Our specialization goes beyond selling the finished bike. We know that a true cyclist needs care, maintenance, and customization. That's why our e-commerce is structured to offer you a complete ecosystem:

- Bike and E-bike Spare Parts: From brake pads to electric motors, including transmissions and suspensions.

- Cycling Accessories: Everything you need to equip your bike for adventure, urban commuting, or racing.

- Technical Apparel: Helmets, shoes, and kits to guarantee comfort and safety in every season.

Leader in Online E-Bike Sales

We firmly believe in the pedal-assist revolution. On Ridewill, you will find a curated range of E-MTB, E-City bikes, E-Gravel, and E-Cargo, selected to offer you only the best in electric mobility.

Our Showroom: See Live, Buy Online

We believe the digital experience should be supported by human contact, but with the efficiency of pure e-commerce.
That is why we created the Ridewill E-Bike Store in Como (Casnate con Bernate), a modern exhibition space designed for you.

How does our Showroom work?

Our showroom is a physical showcase where you can see with your own eyes and touch a vast display of E-bikes. Our team of experts is at your disposal to advise you on the perfect size and model.

Important note on purchasing: To guarantee the best warehouse management, price transparency, and shipping speed, the final purchase is always subject to an online order.

In the showroom, you can decide on your ideal bike, but the transaction will take place digitally via our portal, thus ensuring traceability, warranty, and the efficiency of our automated logistics service.